Larby Amirouche is an established digital marketer. Over the years, he has tried several marketing strategies for his successful campaign but time and time again, one stands out.
Email marketing remains one of the most effective digital marketing strategies. This strategy has been an essential communication method for reaching your prospects and existing customers.
In fact, a recent study shows that 72% of consumers still prefer updates via newsletter, compared while the rest prefer social media updates.
With the right strategic planning, you can begin to grow your newsletter subscribers and keep engagement rates high with connections to those who are loyal to your brand.
What Is A Newsletter?
A newsletter is a particular email sent to your subscribers or potential customers. It is an email sent consistently – depending on your preference, that includes current updates about your business, services, and products.
It is like a newspaper dedicated to your brand only.
However, when you send a newsletter, you are not necessarily selling your products. You are also adding value to your relationship with your customers.
For an expert like Larby Amicrouce, he recommends creating an engaging newsletter with 90% educational or informational content while the remaining 10% is for the actual promotion.
Newsletters are used as a tool to start a conversation between your brand and the customer. These conversations lead them to possible actions – unpaid promotions through social media or better, actual product purchase.
Benefits Of Newsletter To Your Brand
There is a higher chance that your customers will purchase your products and services when they receive a newsletter.
Why? Because consistent communication with your customers creates trust and credibility to your brand. When you finally gain their trust, they will soon recommend your brand to their network and so on.
A growing network means greater chances of generating sales.
A Guide By Larby Amirouche on How To Grow Your Email Newsletter Subscribers
Here are some effective ways that Larby Amirouche has done in his previous campaigns that contributed to its success. You can use this on your own business.
Offer your subscribers incentives
Who does not like discounts and freebies? This is one of the best ways to grow your subscribers. Most of the time, these potential buyers do not read nor check the content of the newsletter, it’s the incentives that matter.
Focus on what you’re offering to your prospects in exchange for their email address. Make sure it is worth it. These days, everyone is carefully guarding their personal information including their email addresses. Most probably these customers already experienced or heard stories of people being scammed by other brands or companies.
As the owner or marketing person, you must understand what it is your target customer really wants, and give it to them, therefore, you also gain the information you need.
Try a few different offers and see which ones perform best. You can offer free shipping or a discount on their first purchase. You can also offer them experiences like free courses or exclusive content.
Make it easy to subscribe
Most people have their opt-in form placed on the front page of their site, which is a great idea. The home page is the perfect place for an opt-in. But what happens if people land on other pages?
You must include opt-in in every landing page you have. You can place within the sidebar, as footer or header or make it pop-up on your web pages. Just make sure that you will not waste any clicks and chances while these customers are within your site.
Always make your subscribing boxes visible. Make it more enticing by including your top-performing offer followed by a subscription box.
Run contests and raffles
You don’t have to cash out a huge amount of money for this one. All the prizes are from your own products, instant promotion.
There is no strict mechanics for your contests, prospects and customers just need to subscribe to your email newsletter to join these contests.
It will encourage prospects and existing customers to sign-up. After the contest, the winners will get a chance to try your products. If they were happy about your products, most probably this will result in their own purchase.
Advertise your contests in your social media channels to create a buzz and increase the chances of people interested to subscribe/join.
Consider using QR codes
Take it from Larby Amirouche, successful marketing campaigns often break boundaries and are made outside the box. In the case of email subscriptions, the secret might be a more efficient way. One-click or scan away from the subscription.
The use of Quick Response or QR codes is a simple way to encourage people to sign up for an email list despite the absence of an internet connection. This is a more instant approach because they can be listed real-time.
Place your QR codes on your product packaging, receipts from stores, or sticker and sign. Include the basic information about the offer next to the code.
Then, when someone scans the code, take them to a mobile-friendly version of your signup form. Most of the time, they will immediately sign up especially if it is a quick and easy form to answer.
Utilize you social media accounts
Before you make your prospects receive your well-crafted newsletter, they will first see how you handle your social media. If they find your posts engaging, it will be easier to make them subscribe.
These platforms are more accessible and they give an overview of your brand.
Maximize the number of your Facebook followers by encouraging them to join conversations that highlight the benefits of subscribing to your newsletter.
Moreover, some platforms have customizable tabs that allow you to manage your page based on your preferences. You can include lead generation forms, or add a link at your About Us section.
Some pages also allow a direct “Sign Up” button that is linked to your op-in form.
Engage new subscribers immediately with your thank-you page
After encouraging people to subscribe to your newsletter, you must immediately show your appreciation.
The thank-you page, or confirmation page after a subscriber signs up for your email list, is one of the most underrated places to grow your email list. This is your first step to start the conversation.
There are two ways to craft your thank you page. First, you can offer a special discount or a tempting offer to a subscriber.
Aside from that, you can also offer something free, in addition to the offer you already promised. Make them feel that subscribing to your newsletter is a great decision.
Keep on surprising your subscribers and always make them seek for more great things from you.
If you want to maximize having connections already, why not use it to expand. You can also use your confirmation page as a subscriber-generating page.
You can create a referral campaign and offer great deals to people who get someone else to subscribe.
Alternatively, you can offer other incentives if you require these new subscribers to share on Facebook or Twitter your content or products.
Allow users to pick their newsletter subscription
When you have already gained a good number of subscribers, your aim now is to keep them. Make sure they don’t unsubscribe. There are many reasons why these people no longer want to receive emails from you.
If you’re getting an increase in unsubscribes, it might not be because people are uninterested in your content. It could just be that they’re overwhelmed.
Remember most of these emails you have are either personal or company emails. These people have other things to do other than reading your newsletter. So make sure they take time reading your messages.
For someone who simply can’t keep up with all the emails you’re sending, the solution isn’t to force them to unsubscribe. Instead, offer a “light” subscription, or perhaps different plans.
You could offer the standard subscriptions with a few emails a week, a digest email with just one email per week, and a monthly review that summarizes everything in fewer messages.
The idea is to keep your subscribers, even if they aren’t receiving the full volume of your emails.
It’s better to have a shorter list of engaged subscribers over tons of subscribers who gets every email but never reads them.
For some entrepreneurs, sending newsletters is a time-consuming process. You will find the people who will receive these newsletters then you will conceptualize for content.
You need to give your subscribers something new every time they get an email. But for Larby Amirouche, all this hard work will be paid off by the success and the conversion when a brand tries email marketing.