Email marketing is one of the most amazing and profitable marketing methods that can generate an average ROI of around $40 for every $1 spent. It is a very strong pillar for any digital marketing strategy.
For businesses, it is one of the best ways to convert genuine leads into sales. If you will go with the right strategy, you can generate a great amount of return on investment.
But many people make mistakes while strategizing email marketing.
Today we will talk about the 5 email marketing mistakes to avoid in 2021 to increase return on investment as much as we can.
Keep in mind that email campaigns that are designed poorly will go straight to the spam folder and you will damage your reputation too. This will not only give you a loss but also affect the other marketing strategies.
People who are new to email marketing use email automation software or other resources like hiring an email marketing company. Hiring a digital marketing company in Delhi for email marketing would be great idea instead of doing it on your own in a wrong way that can lose you many customers.
Avoid these common email marketing mistakes to make more people open your mail and react to it that can bring you better results than taking place in their spam folder.
5 Email Marketing Mistakes to Avoid in 2021
On this page, we’ll share 5 email marketing mistakes to avoid in 2021, including:
1) Abandoning the Welcome Email
2) Cutting of or Writing Poor Subject Lines
3) Not Having a Good Email Design
4) Ignoring Call-To-Action in Email
5) Sounds like a Desperate Seller
1) Abandoning the Welcome Email
The first thing that every marketing strategy must take care of is welcome email. When someone has taken a step towards you by signing up, you should appreciate them for joining your email list and also write something about your company and business.
There are many other companies that never send a welcoming email to their new subscribers. Don’t make this email marketing mistake, it can make a negative impact of yours on your subscribers and they may step back.
Sending welcome email gives you chance to make them aware of your brand and products. Send email with a thanks line, explain them what they will get in your emails, and highlight some of your services.
2) Cutting of or Writing Poor Subject Lines
Many businesses make this mistake of penning poor subject or some of them don’t even write any subject line. It makes the email look unprofessional and incomplete.
Putting a subject line gives your mail a specific meaning that helps users to understand quickly and more conveniently. It is not a very big thing but when it comes to making things perfect because your competitor will not neglect these small things to get better results than you.
People receive tons of emails throughout the day and many of them read their subject lines only to understand so that they don’t have to read the whole mail.
Work on your subject line, it can attract users to read the full email but if you are just putting some copy and paste line, it will take a second to send your email into the bin folder. Your subject line should provide some value.
3) Not Having a Good Email Design
Many businesses make the mistake of not having a professional design email for their business. A well-designed professional email always makes a good impression. Professional designed email plays a crucial role when it comes to representing your business as a professional. Adding images and some colors will not make your email look professional. If your audience will not like your email, they won’t engage or even read it fully. The worse thing that can happen is maybe they will unsubscribe.
To avoid this mistake, you can invest in good designs to give your emails a professional and clean look that gives a great vibe when a user opens them. Go with the designs that match your business, for example- If you have a coffee brand then just focus on being simple as coffee that reflects your business.
4) Ignoring Call-To-Action in Email
Many businesses make the mistake of not having a professional design email for their business. A well-designed professional email always makes a good impression. Professional designed email plays a crucial role when it comes to representing your business as a professional. Adding images and some colors will not make your email look professional. If your audience will not like your email, they won’t engage or even read it fully. The worse thing that can happen is maybe they will unsubscribe.
To avoid this mistake, you can invest in good designs to give your emails a professional and clean look that gives a great vibe when a user opens them. Go with the designs that match your business, for example- If you have a coffee brand then just focus on being simple as coffee that reflects your business.
5) Sounds like a Desperate Seller
Some people will say that how this point could be a mistake?
We all are talking about marketing and we can’t sound like a seller?
Wait a minute and think, what if your audience is not in the mood of buying something?
What if they are interested but you are not pitching them properly?
Email marketing is one of the best ways to start making a relationship with the customers and follow them to convert them into sales. This process must go light because if you will go and pitch them directly for the products you are selling then maybe one or two of them will buy but what after that?
So, it is very important to get that email is an amazing place to show your services and products but don’t make it like you are sending the email only to sell the product.
Do not always pitch the services you are offering. It could lose you many subscribers maybe those who are getting interested will go away because they will get annoyed after your repeatedly selling pitches.
So while crafting emails, first see what are you saying to them and what would be the after effect when they are done reading your email. Keep in mind that your audience should be in the buying circle when you pitching them sales-focused mails.
